Principles of Marketing
Type
Book
Authors
ISBN 10
0137006691
ISBN 13
9780137006694
Category
Open Shelf
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Publication Year
2010
Publisher
Pearson, United States
Pages
774
Subject
Marketing
Description
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. - from Amzon
Number of Copies
1
