Revision series Principles of marketing
Type
Book
Authors
ISBN 13
9789834721381
Category
Open Shelf
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Publication Year
2017
Publisher
Pages
350 pages.
Subject
Marketing--Management; Marketing
Tags
Series Name
Abstract
Provides a succinct exposition of all the main topics, including the overview of marketing, strategic marketing planning, understanding buyer behavior, researching market opportunities, product, pricing and place.
Description
xvi, 350 pages: illustrations; 25 cm. Includes bibliographic and index.
Number of Copies
2
